Effective Date: 01/01/2025

Theory Fury ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and share information about you when you access or use our online merch marketplace, located at theoryfury.org and/or theoryfury.com (the "Site"), or otherwise interact with us.

By using the Site, you agree to the collection, use, and sharing of your information as described in this Privacy Policy. If you do not agree, please do not use our Site.

1. Information We Collect

We collect information you provide directly to us, information we collect automatically when you use the Site, and information from third parties.

a. Information You Provide:

• Account Information: When you create an account, we collect your name, email address, password, shipping address, billing address, and phone number.

• Payment Information: When you make a purchase, we collect payment details such as your credit/debit card number or payment platform account (e.g., PayPal). Payment processing is handled by third-party providers, and we do not store full credit card details.

• Communications: When you contact us, participate in surveys, or provide feedback, we collect the content of your communications and contact information.

b. Information We Collect Automatically:

• Device and Usage Information: We collect information about how you access and use the Site, such as your IP address, browser type, operating system, pages viewed, time spent on pages, and referring/exit URLs.

• Cookies and Similar Technologies: We use cookies, web beacons, and similar technologies to enhance your experience, analyze usage, and personalize content and ads. You can manage your cookie preferences through your browser settings.

c. Information From Third Parties:

We may receive information about you from third parties, such as:

• Social media platforms if you link your account or interact with our pages.

• Marketing partners or other businesses that provide information to help us improve our services.

2. How We Use Your Information

We use the information we collect for the following purposes:

• To Provide and Improve Services: Process transactions, fulfill orders, and improve our Site and product offerings.

• To Communicate: Send order updates, respond to inquiries, and provide customer support.

• Marketing: Send promotional emails, offers, and updates. You can opt out of marketing communications at any time by following the instructions in the email.

• Analytics: Monitor and analyze trends, usage, and activities to improve the functionality of the Site.

• Legal Compliance: Enforce our terms of use, prevent fraud, and comply with legal obligations. with that said, we won’t tell cops who bought a particular shirt without a warrant.

3. Sharing Your Information

We do not sell your personal information. We may share your information in the following ways:

• Service Providers: With third-party vendors who assist us in operating our Site, processing payments, shipping orders, and providing other services.

• Business Transfers: In connection with a merger, sale of assets, financing, or acquisition of all or a portion of our business.

• Legal Obligations: When required by law, subpoena, or other legal process.

• With Your Consent: When you explicitly agree to the sharing of your information.

4. Data Retention

We retain your information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce agreements. When no longer needed, your information will be deleted or anonymized.

5. Security

We use reasonable administrative, technical, and physical safeguards to protect your information. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

6. Your Rights and Choices

Depending on your location, you may have the following rights:

• Access and Update: Request access to or correction of your personal information.

• Delete Information: Request the deletion of your personal information, subject to legal and contractual obligations.

• Data Portability: Request a copy of your personal data in a portable format.

• Opt-Out of Marketing: Opt out of receiving promotional communications.

• Cookies Management: Adjust your browser settings to limit cookie use.

To exercise these rights, please contact us at info@theoryfury.com

7. Children’s Privacy

Our Site is not intended for children under 13, and we do not knowingly collect personal information from children. If we learn that we have collected information from a child under 13, we will delete it promptly.

8. International Users

If you access the Site from outside The United States, your information will be transferred to and processed in the United States, where data protection laws may differ from those in your location. By using the Site, you consent to this transfer.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. If we make significant changes, we will notify you through the Site or other means. Your continued use of the Site after the changes take effect indicates your acceptance of the revised Privacy Policy.

10. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us at:

THEORY FURY
Email: info@theoryfury.com
Phone: None Yet

Thank you for trusting Theory Fury!