We are a small team. two guys in two different states. we do use ai to help us develop our copy (all the written stuff like blogs, descriptions, and some social media posts) and even then that’s mostly related to search engine optimization or terrible spelling skills. we like paying humans and we promise that 100% of the artwork & designs used on our products are made by and for humans. we keep records of all transactions with our artists and contractors and link them in product descriptions when possible. the use of ai at theory fury is almost purely to fill the intellectual gaps of the people running this shitshow.

We’re trying to be ethical nutcases.